Author: AdminHuongViet

With many outstanding features in design and construction, along with a convenient location, The Hallmark is set to makes its mark on the market.

The Hallmark office tower is located at the gateway of the 7.6-hectare The Metropole Complex in the new Thu Thiem urban area. The project is invested by Gateway Thu Thiem Joint Stock Company, developed by SonKim Land, and positioned in the A+ office segment the preferred office segment of choice for multinational business office headquarters.

The building is expected to be operational in June this year.

“Green” design mark

From a distance, The Hallmark catches the eye with its “mirror” block design with four upright faces. The building has 30floors above ground, with 27 floors for rentable office space and 3 floors for commercial services.

The investor’s representative said that The Hallmark has received the BCA Green Mark (Gold) green certification from Singapore. The entire exterior of the building is covered with high-quality 30mm thick double-layered SYP glass for insulation, soundproofing and UV protection; inside is equipped with an automatic ventilation system and HEPA medical-grade air filter along with a passive cooling system to help reduce electricity usage of the building which not only leads to a more comfortable working environment but reduced energy costs for both the building owner and the tenants.

Relaxing spaces are artfully arranged in the common areas at the external area at the 1st or ground floor and on the 5th floor there is an outdoor dedicated green space and garden which creates a dynamic, fresh and rejuvenating outdoor area with panoramic views of District 1 and the Saigon River for tenants to take a break, relax and recharge in this fresh and tastefully landscaped green garden space.

Experts say that green office buildings developed according to ESG (Environmental – Social – Governance) standards are more likely to attract tenants because most companies and organizations are now looking for these trends to meet their sustainability goals. In addition, designing offices with open spaces, focusing on employee experiences and health is one of the criteria for foreign businesses to choose to promote creative culture and retain talent.

“Receiving environmental impact reduction certifications like The Hallmark has achieved is also very important in creating a difference compared to other buildings in Ho Chi Minh City,” said Mr. Jonathan Flexer – Senior Manager of CBRE Vietnam.

Bringing A+ grade work space

Speaking about the criteria for classifying A, B, C offices, Mr. Jonathan Flexer said that currently in Vietnam there is no unified standard. However, to contribute to transparency in the market and help tenants better understand their location choices, CBRE Vietnam has introduced a system of standards based on market conditions in Vietnam and existing buildings.

Evaluating The Hallmark building, CBRE’s representative said that the advantage of the project is its large floor area (total 68,000 m2) allowing tenants more flexibility in office design. Specifically, each floor of the building ranges from 1,600 to 2,300 m2, with a ceiling height of 2.75m inclusive of a raised floor of 100mm and a column-free design that maximizes natural light, optimizes views, increases productivity and inspires work.

To increase the competitiveness of the building, the investor has applied touchless technology such as the speed gates (turnstiles), elevator control panels (COP) without buttons, door-to-door pick-up and drop-off lobbies, 24/7 security equipment and camera The project is equipped with 20 high-speed Schindler elevators from one of the world’s leading brands, operating with intelligent AI to minimize waiting time.

Notably, The Hallmark is managed by an integrated smart building management system with modern software. Building management and operation services are provided by Savills according to international standards and supervised by Mr. Ryan Lower – Senior Manager of Gateway Thu Thiem investor who has previous local building management experience from managing multiple A-class buildings in Ho Chi Minh City such as Deutsches Haus, Saigon Centre Tower 1 & 2 and Sun Wah Tower.

Benefiting from location

The Hallmark is located on Tran Bach Dang Street – the gateway connecting the urban area with District 1 via Thu Thiem 2 Bridge (Ba Son Bridge). With the advantage of four valuable fronts, the project not only benefits from the future development model of Thu Thiem but also easily connects to the existing CBD (Central Business District) of Ho Chi Minh City making access to 5-Star Hotels and a diverse range of food & beverage options only a quick ride or drive away!

According to the plan, the new Thu Thiem urban area will have the main function of being the city’s new financial, commercial and high-end service center and will be one of the most economically and entertainment focused areas.

Experts from Savills Vietnam say that the new Thu Thiem financial center will become an extension of the traditional downtown area in District 1, similar to the development of Pudong (Shanghai) on the opposite bank of Huangpu River.

In fact, The Hallmark has attracted and is currently attracting interest from diverse business sectors (or groups) such as banks and other multinational companies, proving it’s potential to become a notable player in the new financial center both now and in the future.

In the future, The Hallmark will be centrally located to benefit and access from nearby projects offering A-class offices (about 389,000 m2 of floor space), commercial centers (137,800 m2) and 5-star hotel. Savills Vietnam’s office leasing department assesses that in the context of increasingly scarce office supply in Ho Chi Minh City’s CBD and rising rental prices, new supply from projects located in the new Thu Thiem urban area (such as The Hallmark) will offer many new choices to businesses to relocate their offices.

As Thu Thiem continues to receive a series of infrastructure projects such as a new bridge connecting it with District 7 through the Tan Thuan Export Processing Zone. To the east are important roads such as Mai Chi Tho Boulevard and Dong Van Cong Street, connecting Thu Thiem with Vo Chi Cong Street and Cat Lai Port. Inside the peninsula there are also important roads such as Arc Boulevard, Central Lake Road, River Road and Alluvial Road which will be beneficial to companies that lease their new office space at buildings in this area such as The Hallmark.

Floors are currently being handed over to tenants for design and fit out. The Hallmark looks forward to commencing full operations this summer.

Prodezi Long An Joint Stock Company (Prodezi) has officially been honored as an Outstanding Industrial Real Estate Investor & Developer in Vietnam Outstanding Real Estate Awards 2025 (VOPA 2025), organized by Nhip Cau Dau Tu magazine. This distinction also places Prodezi in the Top 10 Outstanding Real Estate Enterprises in Vietnam for 2025. The award is a recognition of Prodezi’s well-planned investments, long-term strategy, and sustainable vision, with ecological centricity, in both the real estate market in general and the industrial property sector in particular.

Sharing about this new milestone, Mr. Minh Truong, Deputy General Director of Prodezi, said: “This award is a tremendous encouragement, reaffirming Prodezi’s right direction in creating next-generation industrial ecosystems. The journey to realize Prodezi’s eco-centric industrial park model still holds many important milestones ahead. We sincerely thank our partners and investors who have trusted and accompanied us during this journey, and we hope achievements and honors such as this will help attract even more potential clients. I believe that this recognition is not only for Prodezi Long An, but also an incentive for other enterprises to implement sustainable industrial real estate solutions in the coming time, accelerate the green transition of the market, and contribute to enhancing national competitiveness in attracting high-quality FDI.”

In its development strategy, Prodezi focuses on the model of eco-centric industrial parks integrated with urban areas, aiming to create balanced spaces for production, community, and the environment. At the heart of this approach is Prodezi Industrial Park (Luong Hoa Commune, Tay Ninh Province – formerly Long An) with a scale of 400 hectares. From the outset, the project has been planned in line with eco-industrial standards under Decree 35/2022/NĐ-CP, ensuring a balance between economic growth and environmental protection. On this foundation, Prodezi has proactively set even higher sustainability targets, affirming its pioneering commitment to green industrial development. Specifically, 100% of wastewater is treated to meet standards, with at least 25% recycled; at least 20% of total energy demand is supplied from renewable sources; and green space and water areas make up no less than 25% of the park’s total area. These standards not only ensure compliance with regulations but also position Prodezi ahead of the curve in the trend of green and sustainable industrial development.

To realize these commitments, Prodezi has partnered with leading international firms such as Chitose Group (Japan) and TA Vital. At Prodezi Industrial Park, advanced biotechnology has been applied to treat sludge into organic fertilizer for green agriculture, a breakthrough solution that reduces chemical dependence, conserves resources, and lowers CO₂ emissions.

With its methodical investment, Prodezi Industrial Park offers outstanding competitive advantages for domestic and international investors. Enterprises benefit not only from its strategic location and high-quality infrastructure but also from the commitment to a sustainable investment environment built to international standards. This advantage is reinforced by attractive incentive policies and professional one-stop services, delivering a comprehensive, efficient, and secure investment solution.

In addition, Prodezi is currently developing the adjacent LA Home eco-township, with a total area of 100 hectares. Planned with sustainability as its guiding principle, the project has a construction density of only about 30%, with the remainder reserved for landscaping, waterways, and modern amenities. A highlight of the master plan is a 2.2-hectare central park along with a system of seven natural canals preserved and enhanced as “green lungs” to regulate air quality and create a fresh living environment for each subdivision. The simultaneous development of these two strategic projects reflects Prodezi’s long-term vision of an integrated urban–industrial ecosystem that is modern and sustainable, where economic growth is closely linked with quality of life, providing an ideal environment for professionals, engineers, and workers to live and work in the area.

Speaking about future directions, Truong emphasized: “We will continue to stay true to our goal of building a green-smart-sustainable industrial real estate ecosystem. Prodezi pioneers comprehensive solutions aligned with next-generation FDI attraction strategies and the overall economic development of the nation. We believe this is the inevitable path to creating lasting value for investors, communities, and society.”

The Vietnam Outstanding Real Estate Awards 2025 is known for its rigorous and comprehensive evaluation process. The judging panel evaluates not only business capacity and project quality but also sustainability commitments (ESG), especially in a challenging market context. Beyond VOPA 2025, Prodezi had earlier been named among the Top 50 Sustainable Development Enterprises under the Corporate Sustainability Awards (CSA) 2025 by Nhip Cau Dau Tu magazine and received the “Enterprise for Sustainable Development 2024” award from Dau Tu newspaper. This chain of awards not only affirms Prodezi’s pioneering position in the industrial real estate sector but also reflects the company’s alignment with Vietnam’s sustainable development strategy and efforts to enhance the country’s competitiveness on the international stage.

Prodezi Long An JSC won the “Industrial Real Estate Developer with Green Transformation Strategies 2025” award at Vietnam Industrial Property Forum (VIPF 2025).

At the 5th Vietnam Industrial Property Forum (VIPF 2025), co-hosted by the Investment & Finance Newspaper and the Vietnam Industrial Real Estate Association (VIREA), Prodezi Long An JSC (Prodezi) was honored with the title “Industrial Real Estate Developer with Green Transformation Strategies 2025.”

The prestigious accolade, presented under the VIPF Green Future Awards, recognizes Prodezi’s clear investment vision and unwavering commitment to developing eco-oriented industrial models. The award reaffirms the company’s dedication to advancing green infrastructure, enabling smart operations, and contributing to Vietnam’s transition toward a circular and sustainable industrial economy.

Truong Khac Nguyen Minh, Deputy CEO of Prodezi Long An, said: “This award serves as a meaningful encouragement in our ongoing journey toward sustainable development. Our vision is to pioneer an eco-oriented industrial park where modern infrastructure is seamlessly integrated with high sustainability standards. This reflects not only Prodezi’s commitment to our investors but also our broader responsibility to the community, contributing to a prosperous and sustainable future for all.”

According to Mr. Minh, industrial parks of the new generation must go beyond land value and focus on creating ecosystems that empower sustainable investor growth, combining environmental stewardship, innovation, and operational excellence.

The strategy is being actively realized through Prodezi Industrial Park – a 400-hectare development in Ben Luc, Tay Ninh – envisioned as an eco-integrated industrial hub founded on three strategic pillars. These include smart, green, and circular infrastructure aligned with ESG standards and industrial symbiosis; comprehensive investor support that streamlines legal procedures while ensuring access to workforce, logistics, and social amenities; and sustainable production spaces that connect value chains and foster long-term business growth.

In full compliance with Decree No.35/2022/NĐ-CP on eco-industrial zones, Prodezi upholds rigorous green standards, dedicating at least 25% of its total area to greenery and water surfaces, ensuring Grade A wastewater treatment with a 25% reuse target, and sourcing 20% of its total energy consumption from renewable resources. The park also promotes industrial symbiosis among its tenants, encouraging collaboration and circular production practices. A standout example of this commitment is Prodezi’s partnership with Chitose Group (Japan) and TA Vital, which leverages advanced biotechnology to convert industrial sludge into organic fertilizer, a pioneering initiative that reduces chemical dependency, conserves natural resources, and significantly lowers CO₂ emissions.

In parallel, Prodezi is developing a comprehensive “One-Stop Service” ecosystem to support investors from setup to operation. By combining green infrastructure, circular technology, and flexible service models, Prodezi has established its own Green Specs standard for factory buildings – ensuring readiness for high-tech industries such as semiconductors and electronics, while aligning with global sustainability requirements including ESG and CBAM. These integrated advantages position Prodezi as a prime destination for high-quality FDI and a model for Vietnam’s next-generation industrial development.

Through a well-structured investment strategy in eco-oriented industrial development – recognized at VIPF 2025 – Prodezi reaffirms its pioneering role in building a green, smart, and integrated industrial ecosystem. This strategy not only reinforces the company’s leadership in sustainable industrial real estate but also connects corporate growth with environmental and social responsibility – contributing to the foundation of a truly sustainable future for Vietnam’s industrial economy.

The Hallmark is proud to be the first office tower in Vietnam to achieve the BCA Green Mark Gold certification – a system of standards for sustainable design, construction and operation of commercial office towers.

To receive the BCA Green Mark certification, The Hallmark has met strict standards through its diligent effort and commitment with:

ENERGY EFFICIENCY

The Hallmark building is equipped with efficient lighting systems and high-performance air conditioning systems combined with HEPA medical-grade air filters to not only enhance air quality but also to minimize the building’s energy consumption. The building’s outer façade utilizes a high-performance design with double-layered glass, providing optimal thermal insulation, soundproofing, UV protection and energy savings.

WATER EFFICIENCY

The Hallmark is equipped with high-end sanitary devices integrated with a smart sensing system that calculate optimal water flow and reduce water wastage. Each floor is equipped with a state-of-the-art water filtration system to provide drinkable water of the highest quality – we’re committed to do our part in reducing plastic waste.

ENVIRONMENTAL PROTECTION

The building uses environmentally friendly designs and materials, ensuring durability, safety and energy efficiency. The Sky Terrace area located on the 5th floor of the building is houses a lush garden and ample greenery, creating an ideal outdoor relaxation space.

OPERATION AND MANAGEMENT

In addition to modern facilities, The Hallmark also invests heavily in its building management system which adheres to strict international standards. Here, touch-less technology is utilized in many facets, including reception services, access control systems with access cards & QR codes, seamless elevator control (COP), and comprehensive 24/7 closed circuit security camera coverage – all aimed at providing the highest levels of safety and convenience for tenants.

On November 10, 2023, the PropertyGuru Vietnam Property Awards (VPA) ceremony was held in Ho Chi Minh City, bringing together leading names in the country’s real estate industry. At the event, The Hallmark, a premium Grade A office tower strategically located at the gateway to Thu Thiem, was honored with the prestigious “Best Office Development” award.

The PropertyGuru Vietnam Property Awards form part of the renowned PropertyGuru Asia Property Awards series, one of the region’s most respected real estate award platforms with an 18-year legacy. To earn recognition at the VPA, developments and real estate companies must undergo a rigorous evaluation process conducted by an independent panel of industry experts, including professionals in real estate consultancy, architecture, interior design, green building development, and sustainability.

Developed by Huong Viet Holding (HVH), The Hallmark occupies a prime position at the entrance to The Metropole Complex within Thu Thiem New Urban Area, Ho Chi Minh City. The state-of-the-art commercial office tower comprises 30 above-ground floors, including 27 floors of premium office space and three floors dedicated to retail and commercial services. Distinguished by its striking mirrored façade on all four elevations, The Hallmark offers panoramic views of the Saigon skyline while establishing a bold architectural presence in the city’s emerging financial and business district.

Speaking at the ceremony, Mr. Karl Truong, Chief Executive Officer of HVH and representative of the developer, remarked that the recognition reflects HVH’s unwavering commitment to elevating The Hallmark beyond international standards. He noted that the award reinforces the project’s position as a landmark destination at the gateway to Thu Thiem, poised to become a defining symbol of the district’s dynamic growth and transformation in the years ahead.